Trek Bikes was interested in creating a native app to keep their die-hard customers feeling taken care of by local Trek stores as well as more empowered to take care of themselves while on the road.
Features like GPS trail maps, an online toolkit to fix-it-yourself, and a direct line to make appointments and check out group events at the store were meant to inspire you to just get out and ride!
It would also include a ride tracker to chart your progress, favorite trails and share where you’re going on your favorite social channels.
Link to live site: Android 404
Given the opportunity to create Android.com’s 404 page, we focused on an ideal that the brand holds . dear: finding moments of delight whenever possible. As art director and designer, I provided concept, sketches and visual direction.
We pull back the curtain, giving you the chance to “help out” behind the scenes through a game of (Android OS) sweets delivery. Deliver as many as you can for as long as possible to keep the internet running. That’s how it works, right? It must be, as we were lucky enough to win Awwwards Site of the Day for our effort.
Link to live site: Fireside
For the first time, Google for Work opened up its doors for a week-long customer ‘camp’ experience. I worked side-by-side with the Google for Work team to create an identity system and website for this new undertaking.
The design aimed to give attendees the nostalgia of summer camp. A playful trail animates along with the user as they learn about the journey they’ll take in the week ahead and ideas such as merit badges injected some fun into the professional development event.
Rebooting a previous teens-focused Coca-Cola web experience, we made Ahh.com more barebones and understandable while pushing visuals to make it really pop and invite interaction.
Ahh.com is home to a cluster of 60+ short, infinitely repayable experiences. Therefore, the focus was on collecting your favorites to return to, sharing and competing with your friends.
While the site has since been retired, here is an article about it: Vice.com
I was tasked with helping to concept and design the ecommerce experience for Coca-Cola’s 2015 Share a Coke campaign and tour. This required working closely with the creative team and UX designers to make it as easy as possible to create and send to friends and family. And of course, try to make it fun with the addition of Coke’s social media sharing users stories.
Over 6-million virtual Coke bottles were shared during the initial three-month campaign. It was also credited for the first uptick in U.S. Coca-Cola sales in the last 11 years!
